
For years, Apple has commanded top prices based on the idea that its devices were of the highest quality. That mystique has persevered despite a series of major lawsuits alleging that the company deceived consumers about the features and performance of its products.
In the latest case, Apple recently agreed to pay $250 million to resolve allegations that it misled customers into thinking its iPhone 16 would include new artificial intelligence Siri features. The lawsuit had charged that the company falsely promised those features even though they had not yet been created.
Apple initially argued that its claims were not deceptive because the features were to be released over time, yet it ultimately decided it was prudent to settle the consumer class action while not admitting fault. The settlement does not end the matter for Apple, which is also facing litigation brought on behalf of investors claiming that the failure to deliver the Siri features caused the company’s stock price to tumble for a period of time last year.
Apple’s previous legal entanglements documented in Violation Tracker include a 2023 settlement in which it agreed to pay out at least $310 million to resolve allegations that it distributed iPhone software updates that degraded their performance. The suit claimed that the software problems prompted many users to purchase new phones, thus benefitting the company financially. Three years earlier, Apple had paid $113 million to settle related litigation brought by more than 30 state attorneys general.
In 2022 Apple agreed to pay $95 million to settle a class action alleging it violated its customer warranties by replacing broken iPhones and iPads with deficient remanufactured units.
In 2023 Apple agreed to pay $50 million to settle litigation alleging it knowingly sold laptops with defective butterfly-type keyboards.
In 2024 Apple agreed to pay $35 million to settle litigation alleging it knowingly sold its iPhone 7 with an audio defect.
In 2025 Apple agreed to pay $20 million to settle litigation alleging that some of its watches had battery defects that could cause serious injuries.
These settlements are, of course, drops in the bucket for a company that has been piling up around $100 billion a year in profits. The same dilemma applies to Apple’s rivals, some of which have paid out even more in settlements and fines in consumer protection cases.
For example, in 2019 Meta’s Facebook unit paid a whopping $5 billion fine to the Federal Trade Commission in connection with allegations it deceived users about their ability to control the privacy of their personal information.
The tech giants are not the only companies that have faced such allegations. For instance, in 2019 AT&T Mobility agreed to pay $60 million to settle litigation with the Federal Trade Commission over allegations that the wireless provider misled millions of its smartphone customers by charging them for unlimited data plans while reducing their data speeds. And of course, Volkswagen has been penalized billions of dollars for deceiving customers about the level of emissions produced by their vehicles.
Until fines and settlements are high enough to jeopardize their financial survival, large corporations will be tempted to deceive their customers in the pursuit of ever-higher profits.








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